(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.)
Hello everyone, and welcome to my new column series. It’s a followup to an old series I did on how to use a brainstorm book. I’ve decided I need to rewrite to include my later insights, improve the writing, and explore it further. If all goes well I might turn it into a book.
But let’s get to what’s important – the Challenges of Creativity. These are why you need some method anyway.
Creative Challenges That Plague Us
Creativity is something we all rely on. For some of us, such as writers and graphic artists, it may be the core part of our careers. For others, it may be part of what we do, like creating presentations or infographics. Even if creative work isn’t part of our career it may well be part of our hobbies, recreations, and goals.
To be creative, as so many of us need to be, we need inspirations. We need those lighting-bolt ideas that come out of the blue, or slowly—incubated dreams that suddenly come to life. Inspiration is where the connections come together so we can make new things.
The problem is that creativity brings in a lot of challenges – a lot to fear.
We fear a lack of inspiration. We are terrified that our new ideas and innovations will just dry up. Without those creative sparks, we can’t do what we want to do – and the fear of losing them makes it worst.
We might fear too much innovation. Ideas come thick and fast, new possibilities intrude on our thoughts as we’re dealing with past inspirations. We get overloaded trying to keep up with what we might do – it almost makes a lack of inspiration welcome.
We fear losing ideas. No matter how many we have, too many or too few, we need to keep track of them to cultivate them and develop them. How we track them and evaluate them becomes critical to our creative work.
We fear not knowing how to focus. We have our dreams and ideas, we want to develop them – but which do we focus on? What creative work comes next?
We fear not knowing how to plan long term. It’s a problem to focus short term, but how do we arrange all these ideas for long-term? Will some never come to fruition? Should others be moved up in priority?
We fear being blocked. What do we do next? Why did this great idea suddenly stop energizing us? Perhaps the greatest fear creative people have is when things just stop in our heads.
If you sit back and think about it, creative work can be very stressful. Thinking over what can go wrong can paralyze us and make our creative efforts even harder to do. There’s an irony in that.
. . . maybe I shouldn’t have brought it up.
However, even if I’ve suddenly destroyed your confidence, I do have a solution I’ll be discussing in the upcoming blog posts – what I call a Brainstorm Book method.
The Brainstorm Book – A Quick Overview
The Brainstorm Book Method is actually three things.
- First, it’s a physical thing – a book you record ideas in. You use this book to capture ideas.
- Second, it’s a system – a way to use those ideas to maximize your creativity and prioritize them. You review the book at certain intervals, capturing and prioritizing ideas regularly.
- Third, it’s a philosophy – a way to think about creativity. This helps you innovate and make your own methods or tweak my methods to fit you.
I’ll be exploring this method over the weeks to come – to help you out with your creative work and maybe put some of those fears to rest.
Remember, this is not just for artists or writers. This is for anyone that needs to imagine, dream, and creative – which is really anyone. From home cooks innovating new recipies to someone trying to figure out better memo systems on the job, we all create.
So, next column, let’s talk about your Brainstorm Book. Er, the physical one.
– Steve
