Last time I discussed the many creative challenges we face – and how I solve it with a Brainstorm Book.
At it’s simplest the idea of the Brainstorm Book is that you have something you write ideas in, and then extract them at a later time. I’ve got specific methods and ways of doing this that make it extremely effective.
But before we get to those methods let’s get to the Book
For your Brainstorm Book, find one that is a reasonable size, that you can easily carry around in your pack/pocket/purse, and that you can attach, clip, or stick a pen in. You want something you can get to at a moment’s notice and start writing.
Usually, I go for books that are about 4” x 6” – they fit into anything but art still large enough to write in. You may find that other sizes and features fit you. However, for the first time don’t go waiting, go get a Brainstorm Book now.
You can always get a new one when this one is filled up – and it will be.
Note I only say one Brainstorm Book. In general, I avoid carrying more than one Brainstorm Book at a time so I have only the one book to go to. You may find that more than one is needed, but start with the one – I will discuss these cases later.
Let’s keep it simple.
So you’ve got this thing, now what do you do with it?
Keep the Brainstorm Book with you at all times if possible – and make sure a pen or other writing instrument is with you as well. If you have trouble doing this, find ways to keep it close -or think about a smaller book.
The reason you keep the Brainstorm Book with you is that as soon as you have a worthwhile idea, you do the following.
This is simple – you’re recording your ideas. But it raises two questions – what is worthwhile and what is enough information.
How do you know that the inspiration that just waltzed into your brain is worth putting into your Brainstorm Book? On some days we might be writing in our Brainstorm Book for hours, and we have stuff to do.
First and foremost, when in doubt, write it down – especially when starting out. Get the ideas out of your head because you’ll review them later. The habit of writing down ideas is important.
Secondly, most of the time you’ll just know an idea is good. You’ll feel something line in in your head, with your goals, with what you like. Some ideas just feel right – those should be written down.
Third, pause for a moment and ask if there’s any value to the idea – to yourself or others. An idea may need to be analyzed more before it’s value is apparent, or you’re not sure, or someone else may like it. If there’s something useful there, even if you’re unsure, record it.
In time, recording inspirations is something you’ll get better at. It’s a skill you develop.
But while recording them, we also ask just how much detail is needed.
Next, you decide to record an idea – but how much do you write down? Some of us can get an idea and go on for ages with it. Some of us have.
I record the right amount of information I need to reconstruct the idea in my head – essentially to re-inspire me. That inspiration didn’t vanish when you wrote it down and went back to other things. That idea is still in your mind, you just find what words and phrases help bring it back into your mind.
Most essential wild ideas can be recorded in a sentence or two. “Color code our department workflow by skillset” and “Steampunk dragon fighters of the Old West” may be all you need to write down. Again, you’ll find what works for you personally – and on an individual basis for each idea.
If more detail is needed – or is present in your mind – go ahead and record what seems reasonable. However, there’s really no border between thinking over an idea and developing an idea. You can, easily, find yourself lost in your latest inpiration, creating pages of thoughs.
You need to make the call how far you have to go and should go – and how valuable the idea is. However I like to separate the “detailed fleshing out” from the “writing down the idea” so I can get back to whatever I was doing and not be distracted. Such an attitude also helps us get better at reconstructing deas.
If you do this for a few weeks, you’ll probably notice some if not all of the following happening to you:
But it’s not just recording things. Next we’ll talk about how to review it.