With superhero movies becoming a mainstay in theatres, the question arises, what is the border between adapting and expanding a franchise? Lost in Translation has already touched on the question, but as comics get adapted for both film and television and movie series get TV series and comics, the line between adaptation and franchise gets blurred.
The difference between a tie-in work and an adaptation is academic. The 007 movie franchise started with one adaptation, Dr. No, but grew from there. Likewise, Marvel’s cinematic universe started with just one film, Iron Man, and expanded when the movie succeeded at the box office. Tie-in works aren’t limited to going from books to movies; Star Trek, Star Wars, and Murder, She Wrote all have long-running series of novels with a goal of continuing the story begun in the original works.
The main difference between an adaptation and a franchise tie-in is perception. Tie-in works are seen as part of the monetization of a work, expanding the influence into other media. However, very few adaptations are made without an eye on turning a profit. Even the notable flops weren’t meant to fail at the box office. Studios and publishers aren’t charities; they exist to be profitable. That distinction between franchise and adaptation isn’t really a distinction.
Even licensing isn’t a factor in the difference. Reboots, a type of adaptation, are often done by the rights holder; Paramount rebooted Star Trek into Star Trek: The Next Generation to great success. Warner, DC Comics’ parent company. has rebooted the Batman movie franchise several times. In DC’s case, being owned by a movie studio does add a level of separation, but that doesn’t hold for Paramount and Star Trek.
Is the perception that adaptations and franchise tie-ins are different correct? Lost in Translation has been looking at how works are adapted, and every franchise has to start somewhere. There would be no Wonder Woman breaking box office records if William Moulton Marston hadn’t created the character for All Star Comics number 8. The difference between Disney getting Marvel to create a line of Star Wars comics and DiC creating The Real Ghostbusters under license from Sony or Saban licensing BattleTech from FASA for an animated series is how far out from the ownership of the adaptation is from the original work. Disney owns both Marvel and Lucasfilm; Sony didn’t own DiC nor did FASA own Saban. But the result, a new work based on an existing one, is still an adaptation.
Ultimately, what all the above means is that the field of available works to review at Lost in Translation has grown. There is still the same process when translating a work from its original medium to a new one, with the same problems to overcome.
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