After wrapping up the Avengers Adaptation series last week, I started wondering what was in store for adaptations of comic books. If you’ve followed along here at MuseHack, you’ll have noted the posts about the movie meltdown coming. From Spielberg to Cracked.com, the current bubble is predicted to pop, possibly as early as 2015. Meanwhile, Marvel Studios and Warner Brothers have a number of big screen adaptations in planning. Add in companies like Dark Horse Comics, and the comic book movie looks to be a mainstay until the pop.
First, Marvel Studios has a number of sequels related to The Avengers, including Thor: The Dark World and Captain America: The Winter Soldier. Outside the Avenger titles, Marvel’s taking a risk with Guardians of the Galaxy, based on an older title of space-faring heroes. Another risk, though linking back to The Avengers, is the Ant-Man movie. Marvel did succeed with the movies leading to The Avengers despite the characters being lesser known. What may help is Marvel Studios using existing storylines from the comics. That still leaves the question on whether audiences are willing to give the non-sequel movies a shot. Summer of 2013 has audiences not turning out for the big-budget blockbusters as they had in the past.
Marvel Studios isn’t the only studio adapting Marvel titles. Fox has the rights to the X-Men and related titles and characters and have released The Wolverine and is working on X-Men: Days of Future Past combining the original X-trilogy with X-Men: First Class. Sony has the rights to Spider-Man and has rebooted the series.
Over at Warner, owner of Marvel’s Distinguished Competition, the success rate of movies depends on whether it centres around Batman. Man of Steel underperformed at the box office. The Green Lantern fizzled. Catwoman bombed. The Dark Knight trilogy did do well, though. The advantage Warner has is that it holds all the rights to the DC characters. If they need a character, they have the access. However, the lesson that Warner learned is that dark, grey, and gritty is the way to go, leading to Man of Steel. Warner’s next adaptation is based on World’s Finest, a Batman-Superman movie. Meanwhile, a Justice League movie may be on its way, thanks to the success of The Avengers, but this would put Warner into the position of catching up with Marvel. With The Green Lantern‘s middling success and the studio having no idea what to do with Wonder Woman, that leaves the rest of the classic team in limbo. Aquaman would need a Dini-verse makeover. The Flash would mean trying to pick which Flash* to use. There is a Flash movie in the works for 2016, though. The character does not work in a grim and gritty story. Other than Batman, the Green Arrow has had some success through the TV series Arrow
Adding to the movie implosion of 2013 is R.I.P.D., an adaptation of a Dark Horse comic of the same name. The comic doesn’t have the same name space in pop consciousness, so the failure of the movie shouldn’t impact the title. However, by being off the pop culture radar, the movie had to rely solely on marketing, a problem plaguing several releases over the past few years, including John Carter. While Marvel Studios, Fox, Sony, and Warner have the money to get word of a movie out to everyone if they wish**, a lesser movie won’t get the money behind it. R.I.P.D. did have marketing, but audiences stayed away.
Marvel managed to capture attention using the Avengers Initiative and high quality movies. Warner needs to play catch up without looking like a Marvel imitator, making the success of a Justice League movie difficult.
Next week, Blade Runner
* Jay Garrick, Barry Allen, and Wally West have all taken up the mantle of the Flash in DC Comics.
** For a counter-example, see John Carter. Please.
Post Tags: adaptations comics Dark Horse DC Marvel meltdown movies