Fast food is highly competitive. So many options for the person who just wants to have a quick, inexpensive meal. Each fast food chain has its own way of getting attention, from mascots to sponsorships to tie-ins to other mainstream media. Burger King had three XBox/XBox 360 video games. Arby’s has its anime-aware Twitter account. KFC produced a dating sim featuring the Colonel. McDonald’s has its ubiquitous nature. So what is a chain like Wendy’s supposed to do?
Would you believe a tabletop role-playing game?
Wendy’s made available a free RPG called Feast of Legends, where players are called by Queen Wendy, first of her name, breaker of fast food chains, defender of all things fresh, never frozen, ruler of the realm of Freshtovia since 1969, to defend the realm against the evils of the dark art of frozen beef and their practitioners. The land of Beef’s Keep have fractured over how to treat beef, with some siding with Creepingvale and the United Clown Nations and going with freezing.
Yes, the goal is to sell Wendy’s hamburgers and other foods with subtle and, at times, not so subtle jabs at the competition. Lurking beneath the marketing is a solid game mechanic that takes inspiration and cues from the various editions of Dungeons & Dragons since the turn of the millennium. The question becomes, can a fast food restaurant be adapted as a tabletop RPG?
Back a bit, I went through what is key for adapting a work to a tabletop RPG. The five points to watch for are:
1. Is there something for the players to do?
2. Can the players have the same impact on the setting as the main characters?
3. Does the plot of the original work allow for expansion?
4. Will the adapted game bring in something that a more generic game can’t?
5. Is the license available?
The last one is easy to answer. Wendy’s is the publisher, bypassing the need to get a license. Skips the middleman and gets the game out. The third question is the big one, though. The original has no plot. The original is a fast food restaurant. There is no plot, just a daily war between the folks behind the counter and the ravening mass of humanity determined to leave nothing in its wake but destruction, or, as they mass calls itself, customers. While the idea of playing the last stand of the unfortunates standing against the horde may be appealing, that’s not what Feast of Legends is about. It’s an epic fantasy based on the menu at Wendy’s. There’s going to be a lot of stretching of points here.
The RPG does give something for the players to do and not only are their characters having the same impact as the main ones, they are the leads. Queen Wendy needs brave souls to fight for Freshtovia, and given the number of competitors for the fast food dollar, there is room for expansion.
Mechanically, Feast of Legends is what is called a “fantasy heartbreaker“, a fantasy RPG that tries to be different from D&D but still relies heavily on the older game. What would be a liability, though, works in the favour of Feast. Leaning on what D&D has done makes it easier to get buy-in from players and an easier learning curve, even for rookies. This leaves room for developing the world itself, which is where Feast starts to shine.
Feast is a marketing tool. The game doesn’t shy away from that fact. Instead, it revels in it. Not only are the players working on Queen Wendy’s behalf, their opponents are from the competing fast food restaurants. The classes are reskinned as Orders, each one named after different parts of the menu, such as Order of the Beef, Order of the Chicken, and Order of the Sides. Each Order has its own sub-Order, named after specific items on the menu. There are special abilities that each Order gets, but, broadly speaking, the Order of the Chicken is the magical class, Order of the Beef the fighter class, and Order of the Sides the roguish class with a touch of magic.
The mechanics take advantage of being menu items. To encourage the players to eat off the Wendy’s menu, there are mechanical advantages depending on what’s being consumed. An added benefit is if the item being eaten matches the name of the character’s order, the player gets advantage on every roll made that night, rolling two twenty-sided dice and taking the better result. If a player decides to eat from a competitor, then woe be on the character as penalties apply. The worst may be from eating gas station food, a -2 to Intelligence all night.
The world of Beef’s Keep includes a map. Keeping with the hamburger theme, there are two mountain ranges, Top Bun Mountains and Bottom Bun Mountains. Freshtovia, Creepingvale, and the United Clown Nations aren’t the only realms; there’s also The Box, the Twin Cities of Carl, and the Temple of Panda. Other named features include Lake John Silver and Roast Beach. The greatest threat comes from the Deep Freeze, home of the Ice Jester and his United Clown Nations. The adventure that comes with the game has the players take on the Jester and his minions, Grumble, the Beef Burgler, and the Fry Fiends, to protect Freshtovia from being flash frozen.
The setting is very tongue-in-cheek, poking fun at Wendy’s competition. The game is not meant to be taken seriously, though the work that went into it was serious. The goal of the game is fun. There’s room to explore beyond the adventure. After all, Creepingvale is nearby with its creepy king with the paper crown, waiting to sneak his minions up to the border of Freshtovia when no one is looking.
Feast of Legends is a very loose adaptation of the Wendy’s menu and chain. As a tabletop RPG, there’s a few gaps, but not many. The artwork is on par with the larger RPG publishers. As an adaptation, well, it exists for marketing purposes, but there is a sense of fun that went into the game. Mechanically, the game is sound, and emphasizes the message the publisher wants to get across, “Eat at Wendy’s”. For its price, the game is far better than it has a right to be, but Wendy’s wanted something memorable for its audacity, not its drawbacks. The creators hit the right balance between game and marketing, making something that can be played and that people will want to try out.
Post Tags: adaptation fast food Feast of Legends marketing tabletop RPGs