Sony Interactive has launched PlayStation Productions to take the catalogue of original video games to turn into film and television. There is more detail at the link, but there seems to be more to the announcement than just mining existing intellectual property for fodder.
Lost in Translation has delved into the problems of video game adaptations. The main problem is translating gameplay into a narrative. What works to keep players playing for hours doesn’t work well on screen. The expectations of each medium are at odds; video games require the player to be active while movies typically have a seated, passive audience. There’s signs that the people in charge, Asad Qizilbash and Shawn Layden, understand the problem. To quote Layden, “The real challenge is, how do you take 80 hours of gameplay and make it into a movie? The answer is, you don’t. What you do is you take that ethos you write from there specifically for the film audience. You don’t try to retell the game in a movie.”
PlayStation Productions will also be handling the development instead of licensing out titles, and using Sony Pictures for distribution. The men in charge are using the Marvel movies as a guide. Marvel created Marvel Studios to produce their own movies instead of licensing as well, something that the Disney merger didn’t change. Marvel also used writers who were familiar with the comics being filmed, reducing the chance of something getting mistranslated to the silver screen. PlayStation Productions intends to follow the same roadmap, keeping control over the IP. They are aware of the reputation video game movies have.
The studio will have a number of titles to explore right away. While not every PlayStation exclusive game belongs to Sony, there are still a number that do that will draw an audience. Considering that the PlayStation has been around in various forms since 1994, that’s 25 years of gaming the studio can explore.
Does this mean Sony is trying to leverage its IP? Well, yes. That’s what corporations do. Sony has gone from being an electronics manufacturer to a provider of material for those same electronics. Turns out, there’s more money in providing the entertainment played in Blu-Ray players than selling them. With all the games created for the PlayStation over the past twenty-five years, some must have enough interest to justify making a movie or TV series from them. Sony isn’t going to leave money on the table.
At the same time, Qizilbash and Layden appear to understand why the games have fans and why other films based on video games have failed. They’re not just milking a cash cow. Their approach, based on the interview, appears to be more nuturing, Will they get a hit with PlayStation Productions first effort? I’m expecting the first to have flaws, but to reflect the game far better than what has come before, such as Super Mario Bros and Doom. However, if the studio follows through on what Layden said above, the first effort is not going to be a train wreck, either. The film may have problems, but it will reflect the game properly. PlayStation Productions will be in a position to ensure there is a quality to their releases.
The announcement shouldn’t be a surprise. Sony has a lot of IP that’s just sitting around. Video game development takes time. The approach that PlayStation Productions wants to take, though, shows that the studio has learned the lesson about just slapping on a logo on any script that comes along. One doesn’t have to make the mistake to learn from it, and Qizilbash and Layden have done their homework. Time will tell, but PlayStation Productions is off to a good start.