A new Sonic the Hedgehog trailer was released earlier this month and it corrected the biggest problem that the movie had. Sonic now looks like Sonic.
That may not mean much, but the original trailer had Sonic looking like a normal hedgehog mutated to be blue and big. Which could have been recoverable at the time, except Detective Pikachu had trailers showing various recognizable Pokémon interacting with live action as well with no sign of changes from the original designs.
What could Paramount Pictures do when faced with this hurdle? Delay the release and call in a fan, Tyson Hesse, who has worked for Archie Comics on their Sonic titles. The result, the new Sonic design which actually looks like Sonic. This is key. Video game adaptations have a poor reputation, thanks to such early releases as Double Dragon and Super Mario Bros. Adapting from games has been discussed here at Lost in Translation, but the biggest hurdle is translating gameplay into a narrative. It should be simple, but what works as a game – running around gathering rings to defeat the villain – doesn’t always translate well.
The studio’s decision to bring in a fan, though, shows that video games are being respected more. People do get annoyed when a favourite book gets mangled for the sake of a movie or TV series, the result being an audience that fails to show up. Video games, much like comic books, are now being given the same treatment; the fans have an expectation that the studio has to fulfill instead of the studio slapping a name on a project.
However, there’s another change in the newest trailer. Tone. The first trailer goes for the action feel, a fight against overwhelming odds. The latest turns the movie into more of a comedy. It could be that the movie is an action-comedy road trip, and that’s not a bad thing with the character. The change is noticeable, though, down to the choice of music. The new trailer introduces a sense of fun to the movie. That may be the film’s salvation. People are willing to forgive a movie for not being great if it’s at least fun to watch. Cleaning up the main problem – Sonic’s appearance – and adjusting audience expectations will go a long way to get an audience interested.
The biggest problem with the new trailer is that it almost tells the entire story on its own. While the goal of a trailer is to entice the audience, it’s possible that the only thing left untold is the ending, and there may be enough hints already to see how the end will happen. This isn’t a problem unique to Sonic. Far too many studios will use the key plot points in advertising to get attention without realizing what is being given away. Paramount may have gone too far in correcting the original trailer here.
Will Sonic the Hedgehog be a great movie? Probably not. But it’s not aiming for that level. It’s trying to be a fun movie, judging from the latest trailer. Audiences will get to decide for themselves in 2020.